Ebay's public relations are displayed through the announcement link posted on their website. Ebay posts daily and monthly updates regarding changes throughout the company, they also provide information regarding changes in the procedures and features of the website. The company also utilizes discussion boards for users to be able to comment and express any positive feedback or post any comments they may have.
The services are relatively easy to use though the website, therefore personal selling is not a direct function of the company.
Ebay promotes its' services in many different ways. Discounts, free postings and rebates are offered through the website, for just using the services. The more you sell on the website the more benefits you receive, the same goes for those who purchase on the website. Ebay constantly sends emails to users regarding different specials and features they have on the website. Posting items is relatively cheap, which initially will catch the eye of a consumer looking to sell the item. Ebay understands that their consumers and target markets are generally somewhat familiar with using computers, therefore it's just a matter of positioning the proper pricing for their services to the right people. While posting items is relatively cheap, the additional ad-ons that you can use are generally what makes a listing more expensive, this allows Ebay to remain competitive while still offering good pricing.
Ebay utilizes direct marketing tools such as flyer's, infomercials and radio ads even. Ebay is already an established name and therefore their use of these marketing tools is just to emphasize any new information or deals they may have to offer. Again like personal selling, direct marketing would more or less be related to third party companies attempting to sell their services of how to use the website, but not directly related to Ebay.
Posts
Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. internet marketing
ReplyDeleteVancouver SEO Agency offers complete business listings that let you have dofollow links. This is great for your business and drives up your sites rankings. Find out how to rank your site and build new clients with our lead generation packages and courses. Find out how to grow your business with lead generation. If you want more info click here link : Lead Generation Industry
ReplyDeleteA lot can be learned from this article about Ebay’s marketing strategies. I’ve been involved in the real estate sector for a few years, and well-planned marketing strategies have tremendously helped my business grow. Now we have also started implementing business messaging facility with the help of heymarket real estate sms services.
ReplyDeleteGood to know about this marketing communication mix. It has given me some nice ideas for my own business as well. I have extremely new brand so in order to have the sales soaring high in comparison to over competitors’ sales, we will have to use advanced marketing technique that include Pay Per Click Advertising and video marketing. If you have any tips for that, please share.
ReplyDelete